Revenue & marketing for holiday apartments
Top sales team for your holiday property
What makes professional holiday home management stand out? Without question, one of the most important factors is sales and marketing. At we.rent, we take the financial success of our owners very seriously. Good consultation includes a solid estimate of the turnover of your holiday apartments or chalet. How do we achieve this? With the wealth of data we have collected in recent years in our core regions such as Zell am See, Kaprun, Saalbach and Rauris. We go even further and incorporate the booking outlook for the next twelve months, ensuring the perfect marketing for your holiday apartment or home. It only takes a few minutes to create a forecast!
“With we.rent, I have a partner who not only manages my properties reliably but also drives real value growth. Through smart pricing strategies, a strong marketing presence, and innovative tools, my holiday apartments are showcased at their best. The result is consistently high occupancy – a true benefit for me as an owner.”
- Roland Hollin, Appartements Hollin
Excellent on-site support
We take responsibility for your holiday rental and take care of all important processes and correspondence, such as full financial services including accounting, smooth check-in with guest registration, and 24/7 software access for guests and owners. But that's not all: while many industry colleagues outsource cleaning and caretaker services to external service providers, we invest a lot of resources in training our own team. This includes providing our own laundry and caretaker services. Because we take full responsibility for our – and your – guests.
Yield and price management
High-quality holiday properties deserve strong revenue. For the we.rent holiday home management team, however, this does not always mean the highest price or occupancy rate at any cost. We check supply and demand on a daily basis to find the right guests for the holiday weeks on offer. Yield and price management are vital at we.rent, achieved by the intelligent use of our in-house software and the management of regional trends by our yielding team.
Forecast for your business plan
We advise owners on renovations, new builds and the strategic direction of their holiday rentals. This requires a solid business plan for tax advisors, banks and insurance companies. Instead of commissioning expensive and time-consuming invoices from auditors, our owners can calculate their own forecast in just a few minutes.
Marketing on 26 holiday platforms
As well as the right price, a comprehensive and healthy marketing mix is needed to achieve your desired result. Is your booking calendar full, but only with bookings from the big players like Booking.com and AirBnB? For demanding seasons, this is one of the most dangerous signs. In addition to important global platforms such as Homeaway and Expedia, we specialise in channels for regional markets that can vary in importance between holiday destinations. Our marketing for holiday apartments and chalets is always based on market conditions, whether regional or global.
Data: The foundation of the direct booking rate
We have been intensively involved in tourism marketing since 2014. To date, no owner has left us of their own accord. And why would they? Every year, our partnerships intensify. We have a very detailed segmentation of our customer data and use it for exceptional direct marketing to increase owners’ revenues year on year. To do this, we use highly personalised message automation (newsletters, WhatsApp, SMS) as well as paid marketing campaigns that noticeably increase the number of enquiries on our own websites and those of the owners (Google, GDN, and many more).
Long-term partnerships on a level playing field
We talk to interested owners in great detail about a possible partnership. We discuss commercial goals and expectations regarding on-site support. As we often employ our own personnel and work as little as possible with third-party service providers, we always have to create the necessary resources first. A professional holiday home management company can only install a limited number of partnerships per season. We do this with our core values, which our employees regularly explore in workshops: honesty, openness, passion!
